Advertising display



April 1962 J. c. KIRKMAN 3,030,718

ADVERTISING DISPLAY Filed Aug. 23, 1960 IN V EN TOR.

Y (/AMA'J C. U/ZK/IMA/ ATTORNEYS United States Patent 3,030,718 ADVERTISING DISPLAY James C. Kirkman, San Francisco, Calif., assignor t Jorgenson & Co., a corporation of California Filed Aug. 23, 1960, Ser. No. 51,425 2 Claims. (Cl. 40-128) This invention relates to an advertising display device, and more particularly relates to an inexpensive, collapsible holder particularly adapted to use with large paper signs in supermarkets and similar stores.

In connection with many promotions, particularly in supermarkets, large advertising posters are provided. These specially printed sheets are on the order of 40" x 58" and are adapted to be folded down the center and hung over a line producing a display readable from both sides, approximately 20" x 58" in size. Since many stores are not equipped with lines, it is desirable to provide some means whereby such signs can be merely hooked on a light fixture or the like, and it is further desirable that means be provided whereby two of the signs can be combined at approximately right angles so that the desired sign can be read from any direction. Further, such Signs pro vide more attention-getting ability if they are mounted in such a way that they will turn with a slight breeze.

It is an object of the present invention to provide an advertising display wherein the element displayed is large and attention-getting, yet which can be collapsed into a small space.

Another object of this invention is to provide a display device which is simple and inexpensive, despite the large size of the display.

A further object of this invention is to provide a collapsible display device which is easily attached to existing structures without defacing the structure.

Still another object of this invention is to provide a large display device which can be easily set up and installed by a salesman and which requires no tools.

A still further object of this invention is to provide an advertising sign which will move in a slight breeze.

Other objects will be apparent from the analysis and specification which follows.

In the drawing forming part of this application:

FIGURE 1 is a perspective view of a device embodying the present invention.

FIGURE 2 is an enlarged side elevation, partially in section, of the device shown in FIGURE 1.

FIGURE 3 is a partial view, partially in section, of the lower portion of the device shown in FIGURE 1.

Referring now to the drawing by reference characters, the device consists of a metal bar 5, having a cross member 7, of relatively short length, welded or otherwise fastened at one end thereof, forming a generally T-shaped structure. Near the opposite end of the bar, the bar is given a twist through about 90 as at 9 and the top end of the bar is provided with a hole 11. A hook 13 is provided so that the device can be hooked over any convenient structural member and the hook 13 is connected by means of a swivel 15 to a wire 17 which in turn passes through the hole 11. Preferably the wire 17 is provided with collars 19 and 21 so that the wire may be slipped through the collars, and held in place by friction enabling the device to be adjusted easily to any convenient height.

Two cross members 23 and 25 are provided, each of which has a center slot through which the bar 5 can readily pass. In order to provide for adjustment to accommodate signs of varying width as well as to reduce the size of the device for storage and transportation, the bars 23 and 25 are only approximately half the width of the ultimate sign and tubing members designated 27, 29, 31 and 33 are provided which form a snug fit with the cross members 23 and 25. In addition, a pair of tight fitting washers 35 and 37 are provided which form a tight friction fit on the bar 5.

To assemble the device, the lower cross member 25 is placed over the bar 5 and the members 31 and 33 are slipped over the cross member 25 and adjusted to the desired width. The lower sign 39 is then placed over the bar 25 and the washer 35 placed over the top of the sign 39 to hold it in place. The second washer 37 is then placed on the bar and the twist 9 of the bar 5 will tend to hold it at the desired height. The cross member 23 is then placed on the bar 5 and the tubing members 27 and 29 placed thereon and adjusted to the correct width. The upper sign 41 is then placed over the bar 23. The Wire 17 is then passed through the hole 11 and adjusted to the desired length by manipulation of either or both of the collars 19 and 21. The sign may then be hooked by means of the hook 13 in any desired location.

The sign of the present invention thus presents a large, spectacular appearance yet is made of inexpensive parts which can be folded into an extremely small space. The parts of the sign can be salvaged and re-used a number of times, although the basic sign is so inexpensive that it is completely practical to employ it for a single usage.

I claim:

1. A holder for signs and the like comprising in combination a flat bar having a retaining member at one end thereof, a first cross member mounted on said bar and retained by said retaining member, a pair of tubing members slipped over both ends of said cross member, whereby the cross member can be adjusted to a desired width, a twist in said bar near its upper extremity, a resilient member slipped over said bar and retained by the twisted portion of the bar, a second cross member passed over said bar and retained on said resilient member, a second pair of tubing members adapted to pass over said cross member whereby Said cross member can be adjusted to a desired width, means whereby said bar can be suspended from its upper end and signs held by each of said cross members.

2. The device of claim 1 wherein said means includes a swivel whereby the bar can rotate.

References Cited in the file of this patent UNITED STATES PATENTS 

